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SHOW US YOUR BEAUTY CALL CONTEST

OFFICIAL CONTEST RULES

1. CONTEST PERIOD: Show Us Your Beauty Call Contest (the �Contest�) begins at 12:00:01 PM Pacific Time (�PT�) on May 29, 2010 and ends at 11:59:59 PM PT on June 14, 2010 (the �Contest Period�).

2. ELIGIBILITY: The Contest is open to legal residents of Canada (excluding Quebec). To enter, you must be at least the age of majority in the province or territory in which you reside at the time of entry. You are not eligible if you are an employee of Worldwide Bag Media Inc. (the �Sponsor�), its affiliated companies or agents, their respective advertising or promotional agencies, the independent contest organization, or a member of any such individual�s immediate family (regardless of where they live) or with persons with whom they are domiciled (whether related to the employee or not). In these Official Rules, �immediate family� means a parent, sibling, child or spouse.

3. HOW TO ENTER: No Purchase Necessary. Visit http://www.annaandkristina.com (the �Contest Website�). If you are not yet a member of the Contest Website (a �Shopping Bag�), go to the Contest Website and create a profile by clicking �Be a Shopping Bag! Join�, and providing your first and last names, a valid e-mail address, and choose a password. Limit: One (1) Personal Profile per person. Duplication may result in disqualification. Once registered, or if you are already a Shopping Bag, login to the Contest Website, choose the �Style Mission� link, and follow the instructions to complete the entry form and submit your entry (�Entry�). All fields on the Entry form must be completed unless they are indicated as optional. All Entries must be received by the end of the Contest Period.

Each Entry must be accompanied with: (a) at least one (1) full-length front view photograph and a maximum of five (5) photographs in total; and (b) using no less than 50 words but not more than 100 words, include a description of the look and an explanation of your choices. Photos must be in .jpg or .gif format, at least 400 x 400 pixels, 72dpi resolution, and no more than 1MB in file size each.

By entering this Contest, you warrant that every photograph and description that you submit: (a) was taken or written solely by you and does not contravene or infringe on anyone else�s copyright or other intellectual property; (b) does not contain any viruses, worms, or other computer programming intended to or that could interfere with the ability of others to enjoy the Contest or Contest Website; (c) does not infringe upon any person's personal or proprietary rights.

3. DRAWING: On or about June 30, 2010, Anna and Kristina (the �Judges�) will select two Entries from among all eligible Entries received to determine the Grand Prize and Runner Up contestants. The Judges will select the entrants based on the style of the outfit, taking into consideration the Style Mission selected (the �Judging Criteria�). The odds of winning depend on the number of eligible entrants and how well the Entry matches the Judging Criteria as determined by the Judges.

4. GENERAL: You must have a valid e-mail address to register on the Contest Website and to enter the Contest. E-mail accounts can be obtained free of charge from many Internet service providers. In the case of a dispute, Entries shall be deemed to be submitted by the authorized account holder of the e-mail address submitted in the user�s Contest Website profile. �Authorized account holder� is defined as the natural person who is assigned to an e-mail address by an internet access provider, online service provider, or other organization (e.g. business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Entries must be submitted by the entrant him- or herself. Automated, scripted or robotic entries are prohibited, and any use of such automated devices may result in disqualification and the deletion of your profile on the Contest Website. Incomplete Entries will be voided. Proof of submission does not constitute proof of receipt.

5. PRIZES: There is one (1) Grand Prize and one (1) Runner Up prize available to be won.

Grand Prize: The Grand Prize consists of a one-night girlfriends getaway in Vancouver, BC. Specifically, the Grand Prize includes a one (1) night stay at the Loden Hotel in Vancouver, BC (quadruple occupancy) for the winner and three (3) guests, dinner for four (4) at Voya Restaurant and a $500 Cadillac Fairview Shop! Card�. IMPORTANT NOTE: Transportation to and from Vancouver and to the hotel and restaurant, insurance, any other meals, and any other costs or expenses not specifically listed here are not included in the Grand Prize and are the responsibility of the winner. The Grand Prize winner must comply with all hotel check-in requirements, including but not limited to the presentation of a major credit card. Value of dinner will not exceed $500 and does not include gratuities. The Cadillac Fairview Shop! Card� can be redeemed at any Cadillac Fairview mall in Canada. Hotel and dinner reservations must be made by September 15, 2010 and used by December 14, 2010 or the prize will be forfeited. Reservations are subject to availability. Approximate retail value of Grand Prize: $2,000.

Runner Up Prize: The Runner Up Prizes consists of a $500 Cadillac Fairview Shop! Card� which can be redeemed at any Cadillac Fairview mall in Canada. Approximate retail value: $500.

6. WINNER NOTIFICATION: Selected entrants will be notified by e-mail or by telephone. If a selected entrant cannot be reached within seven (7) days of the first attempted contact, the prize will be forfeited and may be awarded to an alternate entrant at Sponsor�s discretion.

7. GENERAL PRIZE CONDITIONS: To be declared a winner of any prize, each selected entrant must answer correctly, without assistance of any kind, whether mechanical or otherwise, a mathematical skill-testing question to be administered online through the Contest Website or by telephone, at the sole discretion of the Sponsor. The selected entrants will also be required to sign a Declaration and Release Form (the �Release Form�), confirming compliance with these Official Rules, acceptance of the prize as awarded, without substitution, and releasing the Sponsor, its affiliated and related companies, advertising and promotional agencies, the independent contest organization and their respective shareholders, directors, officers, employees, agents, representatives, successors and assigns (collectively, the �Released Parties�) from any liability in connection with the Contest. The Release Forms must be completed and returned to Sponsor within the time period specified on the Release Forms or the prize will be forfeited. Prizes must be accepted as awarded, and cannot be transferred or substituted, whether in cash or otherwise. Sponsor reserves the right, in its sole discretion, to substitute another prize or component of a prize of equal or greater monetary value, without liability, in the event that a prize cannot be awarded as described for any reason. Gift cards are subject to the terms of the issuer.

8. PRIVACY: By entering the Contest, entrants consent to the use of their personal information by Sponsor and its authorized agents for the purpose of administering the Contest and fulfillment of prizes. By accepting a prize, winners consent to use by Sponsor of winner�s name (first name and last initial), address (city/province), photograph and statements in any publicity carried out by or on behalf of the Sponsor without further notice or compensation. For more information about how Sponsor manages your personal information, see Sponsor�s privacy policy available at http://annaandkristina.com/Privacy.htm.

9. LIMITATIONS OF LIABILITY: By entering, entrant releases, discharges, indemnifies and agrees to hold harmless Released Parties from any claims, damages or liability due to any injuries, damages or losses to any person or property resulting in whole or in part, directly or indirectly, from participation in this Contest or any contest-related activity or from the acceptance or use of any prize. Released Parties will not be responsible for late, lost, corrupt, garbled, incomplete or destroyed entries and all such entries are void. Released Parties will not be liable for: (a) any incomplete or inaccurate information, whether caused by Contest Website users or by any equipment or programming associated with or utilized in the Contest, or by any technical or human error that may occur in the processing of entries; (b) the theft, destruction or unauthorized access to, or alteration of, entries or the Contest Website; (c) any problems with, or technical malfunctions of, telephone networks or lines, computer systems, servers or providers, computer equipment, software, viruses, trojan horses, worms, or bugs; (d) any failure of any electronic submission to be received by or from Sponsor for any reason including but not limited to traffic congestion on the Internet or at any website or combination thereof; or (e) damage to an entrant�s or other person�s system occasioned by participation or downloading of materials in this Contest.

10. GENERAL: By entering the Contest, entrants agree to be bound by these Official Rules and the decisions of the Judges, any independent contest organization and/or Sponsor which are final and binding in all respects related to this Contest. Entries become the property of Sponsor and will not be returned. The Sponsor reserves the right to terminate or amend this Contest at any time, in whole or in part and in any manner, without prior notice or any liability. Without limiting the foregoing, if, for any reason the Contest is not capable of operating as contemplated by these Official Rules, whether due to tampering, infection by computer virus, or for any other reason, the Sponsor reserves the right to cancel the Contest and may select eligible entrants from those entries received prior to the cancellation. This Contest is void where prohibited by law and is subject to all applicable federal, provincial and municipal laws.

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